The result? 100% of display conversions came from audiences first introduced to the new Motel Rocks collection on YouTube.
That's what happens when awareness and conversion stop competing and start working as one connected growth system.
100%
Apex: Building a smarter data foundation
Powered by Apex, audience signals from YouTube engagement were continuously analysed to build a higher quality targeting pool, allowing display investment to focus on customers most likely to convert.
Key Outcomes:
Faster, more confident optimisation throughout the campaign enabled stronger commercial outcomes.
RT
Orbit: Turning unique signals into revenue
Orbit transformed structured audience intelligence into high-performing media activation across YouTube and programmatic channels. By aligning targeting, creative delivery, and optimisation around real customer signals, the campaign drove measurable commercial outcomes during peak retail trading.
Key Outcomes:
Delta: Transforming data into actionable insight
Delta connected campaign performance, audience behaviour, and conversion data to uncover what was driving growth. These insights informed ongoing optimisation decisions and created a repeatable framework for future performance.
Key Outcomes:
Work that demands to be seen and designed to deliver
Before
After
The Real Impact
Pressure in key competitive periods usually pushes brands further toward conversion activity.
Demonstrating measurable commercial impact from upper funnel activity during such a peak trading time gave our retail partner clarity around where YouTube was influencing growth and how future investment could be scaled with confidence.
That shifted upper funnel investment from a brand consideration into a commercially accountable growth lever.
What This Proves
- Prioritising incrementality from the outset creates a far clearer understanding of where growth is actually coming from, not just where platforms are claiming credit.
- Stronger measurement frameworks lead to more confident investment decisions across creative, media planning, and long term growth strategy.
- YouTube performs significantly harder when creative, audience strategy, and measurement are designed to work together from the beginning.
- Connecting brand and performance activity more effectively reduces the pressure on lower funnel channels to drive growth alone
What Most Brands Get Wrong
- Judging upper-funnel activity purely on attributed conversions
- Treating YouTube as a reach channel rather than a commercial growth lever
- Optimising for views without understanding incremental business impact
- Scaling lower-funnel spend while underinvesting in future demand generation
The Close
Growth is a given.
The real advantage comes from understanding what is influencing it long before conversion happens.
What they say about us?
