Programmatic ADvertising
Why use us for
Programmatic
THE TECHNOLOGY ISN’T THE DIFFERENCE.
WE ARE.
Anyone can access powerful programmatic technology. The difference is knowing how to make it work harder. We bring together brilliant people, connected intelligence and best-in-class platforms to find opportunities others miss and make every media pound work harder.
"Achieving up to 7x ROAS demonstrated that we didn’t have to choose between building the brand and delivering performance — with the right strategy and measurement, we could do both."
— Ross Burchell, Head of Brand Marketing, Superdry
Orbit brings our programmatic platforms together, while Apex connects the data around them. So we see more, learn faster and make better calls.
We control where your ads appear, where they don’t, and the context around them. No shortcuts for the sake of reach.
Not just demographics or off-the-shelf audiences. We use your data and ours to understand who matters, where to find them and when to show up.
We don’t just serve creative. We learn from it. What gets noticed, what gets ignored and what actually gets people to act.
Not another dashboard full of numbers. Delta helps us understand what made a difference, what didn’t and where we go next.
Scale shouldn’t mean waste. When we find something that’s working, we push it. When it isn’t, we don’t.
Activation
Framework
What we activate
Display & Native: Premium open-web inventory at scale.
Online Video: High-impact video across devices and environments.
Connected TV (CTV): Premium streaming and broadcaster inventory.
YouTube: Full-funnel video activation across Google's video ecosystem.
Digital Audio: Streaming audio, podcasts and music platforms.
Commerce Media: Retail media networks and commerce-driven audiences.
Digital Out of Home (DOOH): Location-based audience activation.
Who we target
First-Party Audiences: CRM, website and customer data activation.
In-Market Audiences: Real-time intent and purchase signals.
Lookalike Audiences: AI-modelled prospecting audiences.
Lifestyle & Interest Audiences: Behavioural, contextual and affinity signals.
Contextual Targeting: Keyword, category and content-based activation.
Commerce Media: Retail media networks and commerce-driven audiences.
Identity-Based Audiences: Privacy-first audience recognition and activation.
Beyond
expectations
"What stood out most was their transparency. No jargon, no guesswork, just clear thinking and confident execution. Our campaigns became smarter, more efficient, and noticeably more effective, giving us clarity and control we hadn’t experienced before."
— Sophie Cooper, Managing Director, Harley Street Skin
"Working with ByAtlas felt like unlocking a new level of capability. Their process was seamless, their insights sharp, and the performance uplift was clear. A proactive team that consistently found value-add ways to grow impact and sales.”
— Priya Downes, Founder and CEO, Nudea
"ByAtlas helped us pull everything together. Their mix of creativity and practical know-how didn’t just generate ideas, it built momentum. They maximised our budgets, scaled efficiently, and worked like a true extension of our in-house team.”
— Katie Chubb, CMO, Folc.
"Achieving up to 7x ROAS demonstrated that we didn’t have to choose between building the brand and delivering performance — with the right strategy and measurement, we could do both.”
— Ross Burchell, Head of Brand Marketing, Superdry