black friday:
beyond the discount
What will give shoppers the confidence to choose your brand?
Shoppers are questioning the savings, weighing up their spending and exploring new ways to research. Discover what this means for your Black Friday strategy.
The offer is only
part of the decision.
of likely shoppers find it difficult to know whether discounts are genuine.
say they are likely to use AI to navigate Black Friday and Cyber Monday.
would be comfortable with AI completing a purchase after their approval.
what should your
brand do differently.
Build confidence in the offer
Understand what makes shoppers question a discount and where clearer information can help.
Prepare for AI-assisted discovery
Explore how shoppers expect to use AI and what still holds them back.
Connect the customer journey
Give search, social and programmatic clear roles, with creative that answers buying questions.
Measure what the sale adds
Assess incremental growth, acquisition costs and the value of new customers.
Downloadthe report
Consumer insights and practical recommendations to help shape your Black Friday approach.
Shopper intentions and spending expectations.,
The barriers to confident buying.
AI’s growing role in product research.
Media, creative and measurement recommendations.
Complete your details to access the free PDF.
Complete your details to access the free PDF.
What is your attribution really telling you?
See where your media is genuinely creating incremental growth.
Beyond
expectations
"What stood out most was their transparency. No jargon, no guesswork, just clear thinking and confident execution. Our campaigns became smarter, more efficient, and noticeably more effective, giving us clarity and control we hadn’t experienced before."
— Sophie Cooper, Managing Director, Harley Street Skin
"Working with ByAtlas felt like unlocking a new level of capability. Their process was seamless, their insights sharp, and the performance uplift was clear. A proactive team that consistently found value-add ways to grow impact and sales.”
— Priya Downes, Founder and CEO, Nudea
"ByAtlas helped us pull everything together. Their mix of creativity and practical know-how didn’t just generate ideas, it built momentum. They maximised our budgets, scaled efficiently, and worked like a true extension of our in-house team.”
— Katie Chubb, CMO, Folc.
"Achieving up to 7x ROAS demonstrated that we didn’t have to choose between building the brand and delivering performance — with the right strategy and measurement, we could do both.”
— Ross Burchell, Head of Brand Marketing, Superdry